Technology Roadmapping for Top Management
Yee Choy Leong † 1and Kenny Teoh Guan Cheng2
Graduate School of Management1, Faculty of Economics and Management2
Universiti Putra Malaysia 43400 UPM Serdang, Selangor, Malaysia
Email: yee@econ.upm.edu.my1
kent@econ.upm.edu.my2
(Yee, C.L. and Teoh, K.G.C., 2010, Technology Roadmapping for Top Management, The 11th Asia Pacific Industrial Engineering and Management Systems Conference, 7-10 December 2010, Melaka, Malaysia. Paper ID:535, pp. 262.)
Abstract - The issue of effective technology management is becoming strategically important and critical in delivering competitive advantage to companies today. The pace and complexity of technological innovation is increasing rapidly; hence, top-level managers require quick, flexible, and enabling bird’s-eye view methods such as Technology Roadmapping, which can support the development and implementation of integrated strategic business, product and technology plans. Consequently, there is a growing need for Technology Roadmapping by many firms today. Technology Roadmapping is a 1-page graphical representation that provides a high-level strategic view of a company’s plans and actions. This paper presents an application of Technology Roadmapping in a business firm. Field work using action research has been adopted to carry out the research. Managers of firms have been directly involved so that the application of Technology Roadmapping could be tested in a practical setting. Many issues and challenges of applying Technology Roadmapping have been identified and discussed. The findings from this applied research are of interest to many managers as well as academics.
Keywords: technology roadmapping; strategic planning; top management; action research.
