Overview of Technology Roadmapping

Overview
"Technological assets can represent a major source of competitive advantage and growth for companies. However, integrating technological considerations into business processes effectively is a complex task, requiring consideration of multiple functions (technical, marketing, human resources and finance). Technology, combined with highly motivated and properly trained people, enables a business to respond rapidly to changing customer demands and to access and develop new market opportunities. The challenges associated with the management of technology are compounded by a number of factors, including the increasing cost, complexity and pace of technology advancement, the diversity of technology sources, the globalisation of competition and alliances, and the impact of standards and information technology. These challenges present a great opportunity for organisations that can fully harness their technological potential." (Rob Phaal, 2000)

Rob Phaal, (2000) "Technology Management" Cambridge Centre for Technology Management. University of Cambridge.